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Genre/Form: | Nonfiction Biographies |
---|---|
Named Person: | Howard Schultz; Howard Schultz |
Material Type: | Document, Internet resource |
Document Type: | Book, Computer File, Internet Resource |
All Authors / Contributors: |
Howard Schultz; Joanne Gordon |
ISBN: | 9781605292885 1605292885 9781609611651 1609611659 9781609613822 : softcover 1609613821 : softcover |
OCLC Number: | 698360150 |
Description: | xv, 350 pages : illustrations ; 23 cm |
Contents: | pt. 1. Love. A beverage of truth -- A love story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe. pt. 2. Confidence. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves. pt. 3. Pain. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true. pt. 4. Hope. Truth in crisis -- A galvanizing moment -- Nimble -- Plan B -- Stay the course. pt. 5. Courage. Innovate -- Conviction -- Connecting dots -- Balance -- Conscience -- Winning -- Ni hao. |
Responsibility: | Howard Schultz with Joanne Gordon. |
More information: |
Abstract:
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

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Related Subjects:(19)
- Starbucks Coffee Company.
- Schultz, Howard.
- Coffee industry -- United States.
- Coffee -- United States -- Marketing.
- Organizational change -- United States.
- Leadership -- United States.
- Marketing.
- Industry.
- Coffee.
- Organizational Innovation.
- Leadership.
- United States.
- BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
- BUSINESS & ECONOMICS -- Small Business.
- Coffee industry.
- Coffee -- Marketing.
- Organizational change.
- Starbucks Coffee Company
- Management
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