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Onward : how Starbucks fought for its life without losing its soul

Author: Howard Schultz; Joanne Gordon
Publisher: New York, NY : Rodale : Distributed to the Trade by Macmillan, ©2011.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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Details

Genre/Form: Nonfiction
Biographies
Named Person: Howard Schultz; Howard Schultz
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Howard Schultz; Joanne Gordon
ISBN: 9781605292885 1605292885 9781609611651 1609611659 9781609613822 : softcover 1609613821 : softcover
OCLC Number: 698360150
Description: xv, 350 pages : illustrations ; 23 cm
Contents: pt. 1. Love. A beverage of truth --
A love story --
Surfacing --
Nothing is confidential --
Magic --
Loyalty --
Believe. pt. 2. Confidence. A reservoir of trust --
A new way to see --
Playing to win --
Elevating the core --
Get in the mud --
A reason to exist --
Benevolence --
Beyond the status quo --
Bold moves. pt. 3. Pain. Whirlwind --
A lethal combination --
Reverence --
No silver bullets --
I know this to be true. pt. 4. Hope. Truth in crisis --
A galvanizing moment --
Nimble --
Plan B --
Stay the course. pt. 5. Courage. Innovate --
Conviction --
Connecting dots --
Balance --
Conscience --
Winning --
Ni hao.
Responsibility: Howard Schultz with Joanne Gordon.

Abstract:

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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