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Détails
Format – détails additionnels: | Online version: Funk, Tom, 1965- Web 2.0 and beyond. Westport, Conn. : Praeger, 2009 (OCoLC)609286302 |
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Type d’ouvrage: | Ressource Internet |
Type de document: | Livre, Ressource Internet |
Tous les auteurs / collaborateurs: |
Tom Funk |
ISBN: | 9780313351877 0313351872 |
Numéro OCLC: | 227000233 |
Récompenses: | Winner of Outstanding Academic Title, 2009 2010 (United States) |
Description: | xviii, 172 pages ; 25 cm |
Contenu: | Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold? |
Responsabilité: | Tom Funk. |
Plus d’informations: |
Résumé:

Critiques
Synopsis de l’éditeur
"Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Website vibrant; and ways to protect yourself form the growing menace of cybercrime." - Booklist "This valuable compendium organizes, evaluates, and places into context online business models, trends, and technologies. It considers where the Web has been and where it is going, with implications of these developments for business. The new generation, Web 2.0, is characterized by a shift to individual users who are now able to customize their Web experience and engage in social communication networks, leading to an integrative experience unimagined in the first, more static iteration of Web-based technologies. Funk, a Web publishing practitioner, traces these complex developments with great clarity, utilizing simple, concise language to frame the discussion. Useful case studies illustrate the potential as the Web evolves in serving customers and creating new business opportunities. The author also traces developments to the Web 3.0 environment. This well-organized and well-written work is essential for anyone interested in the Web and its development, particularly as it relates to the business world. Essential. General readers, all levels of students, faculty, and practitioners." - Choice "Librarians will find insight in Funk's analyses of the possibilities of 2.0 (and even 3.0). . . . his book should inspire ideas for better representing our resources to our patrons. Lively discussions of what else we can do to market our libraries will be sparked by his many examples of successful business models. . . . heartily recommended to academic librarians." - Catholic Library World Lire la suite...
Mots-clés
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Sujet(s):(21)
- Electronic commerce.
- Web 2.0.
- Internet marketing.
- Information technology -- Management.
- Commerce électronique.
- Marketing sur Internet.
- Technologie de l'information -- Gestion.
- Electronic Commerce
- World Wide Web 2.0
- Internet
- Informationstechnik
- E-commerce.
- World Wide Web 2.0.
- Marketing.
- Internet.
- Informationstechnik.
- Computerunterstützte Kommunikation.
- Interplanetary dust.
- Marknadsföring via internet.
- Webb 2.0.
- Elektronisk handel.
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